Promo pictures, biography, and a logo. All of these things are important to have.
DJ Tip #1: Get your press kit together. It should include a high resolution promo photo of you (it helps if you have a transparent background), your logo at a high resolution (PDF, EPS, or AI file format), a brief bio (either in Microsoft Word or TXT file format) of yourself that should include social links, and if you’re on top of your game, a video loop of your logo. Gather all of those and open up Adobe Photoshop or Gimp (free download here) on your computer and get ready to get creative.
There are all kinds of templates available online that you can use to get an idea of how your press kit should look. Google is our best friend online for resources. Use it to your benefit.
When you get done designing your press kit, save it in a PDF file format (a high quality JPEG will do the trick for online purposes) and prepare for the next step.
It’s pretty self explanatory. Biography in a TXT or DOCX format goes into the “Biography” folder. Your high quality logos go into the “Logos” folder. So on and so forth. The more options you give to the booking entertainer, the better you’re going to look. So if you have transparent photos and regular photos, make two separate folders inside the main “Photos” folder.
Press kit created, check. Folder created for online use, check. Organized folders inside main folder, check. It’s time to compress that main folder that has everything inside.
THE LAST AND FINAL STEP
Upload that bad boy to Google Drive. I’m a fan of Google Drive. It’s much cheaper to go with Google Drive than it is with Dropbox. If I’m not mistaken, I believe the person whoever you’re sending the file to with Dropbox needs an account before they can actually download the file. Google Drive isn’t like that.
DJ Press Kit Examples
If any fellow DJ(s) out there that need help with any of the above; logo, video loop, transparent background, or anything at all, please feel free to reach out. We all play out quite a bit and this stuff helps out whoever is putting the flyer together. It also shows that you care about your brand/image as much as you care about how you sound while playing out.